If you have a business website, it’s essential to ensure that you fill all the content gaps that might affect your performance. Unfamiliar with the term or how it applies to your website? Here’s a quick overview.
What Are Content Gaps?
A content gap is simply an area where your site is lacking in terms of the information it provides. Content gaps can happen for several reasons, but usually, you haven’t yet created content for that particular topic or keyword. It can also be due to a change in search engine algorithms, resulting in your site no longer ranking for specific keywords.
Why Should I Care About Content Gaps?
You could potentially miss out on valuable traffic and potential customers if you’re unaware of your website’s content gaps. Search engines are continuously evolving and updating their algorithms, so keeping up with the latest trends helps ensure that your site is visible for the right keywords. Additionally, you could lose out on potential customers if you’re not providing information on topics your competitors cover.
How Do I Fix Content Gaps?
Fixing content gaps is a process of research, observation, and action. Let’s discuss!
Audit Your Website Content
The first step of the process is to audit your website content. A content audit usually includes evaluating your site’s pages and identifying areas where information is missing or incomplete. For instance, if you’ve added products or services not included on the website, or if there are pages with no content, these would be considered content gaps.
Research Your Keywords
Once you’ve identified any potential content gaps, it’s time to do some keyword research. Keyword research helps you determine which terms or phrases people use to search for your products or services.
Fill In The Gaps
After you’ve identified which keywords to target, it’s time to start filling in the content gaps on your website.
Filling in content gaps is pretty straightforward but does require creating new content, website pages, blog posts, or re-working and adding more information to existing pages.
Whatever method you choose, include the target keywords in your content to ensure that it ranks well in search engines.
Strengthening your position in search engine results pages can be challenging, but ensuring that your website is visible to potential customers is worth it. Use the tips above to fill in content gaps and improve your website’s traffic and performance.
Could you use a little help in identifying content gaps and creating a strategy to fill them?
Let’s chat! We’re happy to help you create quality content that will attract new visitors and convert leads.