These days, business websites have to do more than look pretty. Of course, they need to be visually appealing, but they also need to provide visitors with relevant information that keeps them coming back for more.
How To Increase Your Website Visitors By 50% Over The Next 6 Months
If your site isn’t currently getting the traffic you want, there’s no need to despair. However, the chances are that your site could need a bit of TLC and fresh content to get over the hump. So keep on reading for practical tips on how to increase website traffic by giving it the content it needs to thrive:
Check Your Keywords – The first step is to ensure that you’re targeting the right keywords. If you’re not using the right keywords, attracting visitors interested in what you offer is challenging.
To find the right keywords, you can use Google AdWords Keyword Planner. Just enter a few seed keywords related to your business, and the tool will generate a list of hundreds (or even thousands) of potential keywords for you to use.
Get Strategic With Your Content – Once you’ve got your keyword list, it’s time to start creating content. But don’t just create any old content – get strategic with it.
Think about what kind of content will appeal to your target audience and what type of information they’re seeking. If you’re unsure about topics or keywords, look at your competitor’s websites and see what kinds of content they’re creating.
If it’s been a while since you’ve made updates to your front-facing website pages, now is an excellent time to freshen things up. First, look at your home page, your about page, and product or service pages. Make sure that the information on these pages is accurate and up-to-date. If it’s not, make the necessary changes and add some new content to keep things fresh.
If your site offers eCommerce, consider auditing your product descriptions as well. Are they accurate? Do they use the keywords you’re targeting? Are they compelling enough to make a sale? If not, it may be time to give them a bit of an overhaul.
Launch Or Revisit Your Blog – If you don’t have a blog, now is the time to launch one. If you have a blog that lacks updates, it is time to revisit it. Posting new content on a schedule is a great way to drive traffic to your website and keep people coming back for more. Not sure what to write? Again, look at your competitor’s blogs for inspiration, or consider creating content that addresses common questions or concerns your target audience might have.
Get Others Involved – Depending on your industry or the nature of your business, you could have the opportunity to get others involved with creating fresh content for your site. Some examples of getting others involved could include conducting interviews with industry experts or writing guest blog posts for other websites. These are great ways to create high-quality content for your site or create offsite references to build credibility and authority in your market areas.
How Often Are Content Updates Needed?
The frequency at which you need to update your website content will depend on several factors, including the nature of your business, how quickly things change in your industry, and how much traffic you’re currently getting.
In general, it’s a good idea to update your site regularly – at least once monthly, if not more.
However, as a company owner, you probably don’t have the time to constantly create new content or rework existing content on your site.
That’s when working with a content agency can help. Professional agencies work with you to understand your business and create a content strategy to help you achieve your website traffic and online sales goals.
At Busilisting, we understand the importance of great content, and we’re here to help. Reach out by LiveChat or Email to learn about how our team can help with your content writing needs, and get to work on strengthening your digital presence.