It isn’t easy to believe, but it’s that time of year again! The days are getting shorter, the nights are growing chillier, and the countdown to the holidays is officially underway. And if you’re like most businesses, the holiday season is among the busiest times of the year. And if not prepared, it can affect your bottom line and profits.
Your website should be ready to help contribute to a successful sales season. Unsure whether your site is up to the task? Here are seven ways to prep your website for the busy holiday season.
Add Some Flair – Consider giving your website a fresh holiday look with a new color scheme, festive graphics, and holiday-themed content. Doing so can help get your visitors in the holiday spirit and make them more likely to stick around and shop on your site.
Check Your Navigation – People are looking for holiday gifts and don’t have time to waste. So make sure your website’s navigation is straightforward so visitors can find what they’re looking for quickly and without hassle.
Review Your Product Pages – Make sure your product pages and descriptions are accurate and up-to-date so shoppers know what they’re getting when they purchase from you. In addition, your product pages and descriptions are your opportunity to sell your products, so ensure they’re doing their job!
Update Your Shipping Information – Be sure to update your shipping information and policies for the holiday season. For example, include any changes to your shipping days or cut-off times and any holiday surcharges that may apply. Communicate these changes clearly on your website, so shoppers know what to expect.
Add A Holiday Countdown – Adding a countdown timer to your website is a great way to create a feeling of urgency and encourage visitors to shop sooner rather than later. For example, include the date of your last shipping day, so shoppers know when they need to place their orders to ensure timely delivery.
Add Holiday-Specific Content – In addition to updating your existing content, add some holiday-specific content to your website. Holiday-specific content could include blog posts about gift ideas, recipes, or even a special section on your site just for holiday shopping. This extra content will help attract visitors and keep people engaged with your site during the hectic holidays.
Test Your Website – Everyone knows the dangers of assuming that everything on your website works as it should. So be sure to test all of your website’s features and functionality before the holiday rush begins. For example, test your shopping cart, the checkout process, and contact forms to ensure they work as expected. A little proactive testing can save you a lot of headaches and missed sales opportunities down the road and when it matters.
Prepare For Traffic Spikes – Check how much traffic your website usually gets and ensure your website hosting server has enough resources to accommodate increased traffic during the holidays. Nothing would be worse than having potential customers turned away from your site because it’s running too slowly or crashing entirely due to a lack of resources!
There’s Little Time To Waste!
Undoubtedly, the holiday season is a busy time for businesses, so the moves you make now could mean the difference between a successful and stressful one.
Start preparing your website now to make the most of this lucrative period. These eight tips will help prepare your site so you can focus on what’s important – making money!
Let us know if you need help with any of these tasks or would like assistance creating website content that engages potential customers and drives conversions. Our experts help you prepare your business for success during the holiday season and beyond.